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孤狼微博
发表于 2024-10-14 17:50
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"name": "数据驱动下的人货场之货的管理（下）",
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"summary": "<p>店长需关注的门店实时经营数据、供应链数据、陈列数据、商品异常指标监控等<br/></p>",
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"name": "数据驱动下的人货场之场的管理",
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"summary": "<p>智能场景化的门店管理、线上场景管理、线上线下一体化、数字化时代零售企业能力模型<br/></p>",
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{
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"name": "消费者数据分析——顾客数据的采集",
"teacher_name": "李卫华",
"code": "KF17020",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f04221708d6f.jpg",
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"duration": "563",
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"summary": "<p>零售业的顾客通常可分为一般购物者和会员，二者的数据采集有何异同？作为零售数据收集常用方式的会员制数据收集渠道有哪些？会员数据采集痛点何在？李卫华教授带你逐一解答。</p>",
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"name": "消费者数据分析——顾客购买决策的漏斗分析",
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"code": "KF17030",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f04246964846.jpg",
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"summary": "<p>顾客的每次购买行为都由一系列内在决策决定。随着这些内在决策顺序进行，顾客人数逐级递减——类似漏斗，顾客购买决策的漏斗分析由此得名。本节课带你了解：顾客购买的外在行为有哪些？这些行为由哪些内在决策决定？针对顾客购买的外在行为与内在决策，卖家系统应如何与之对应作为？</p>",
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{
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"name": "动线指标的组合评估",
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"video": "https://app.crscp.cn/Attach/2020/07/07/5f043dc598f71.mp4",
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"summary": "<p>动线是指顾客从进入卖场到退出卖场的行走轨迹。通过客动线分析可以有效改善卖场布局，促进销售额的提高。那么，如何进行动线分析呢？通过本节课程你将了解到：动线分析的常用指标及其含义，如何运用这些指标进行动线分析以及分析结果如何应用。</p>",
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"name": "会员基础数据的收集、分析",
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"summary": "<p>更好地利用企业产生的大量会员数据信息是零售企业追求的目标。对于零售企业而言，其会员人数众多、购买行为数据十分庞大。如何在这庞杂的数据大海中去粗取精、去伪存真是会员数据有效分析与应用的基础。本节课将带你逐一了解：会员数据中的基础数据有哪些？如何进行收集？如何保证会员基础数据的质量与有效性？以及如何进行会员基础数据的追踪与分析。</p>",
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"summary": "<p>会员价值是企业核心价值所在。对会员价值分析能有效地指导零售企业的经营管理。那么，会员价值都体现在哪些地方？会员价值分析的指标与模型都有哪些？这些指标又如何应用？本节课带你逐一解答。</p>",
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"id": "41",
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"name": "会员生命周期管理",
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"summary": "<p>对于零售企业而言，总是希望每个会员一直都是自己的活跃会员并重复购买。然而，这是不现实的。犹如生物的生老病死一样，每一个会员都有自己的生命周期。但是，通过对会员的生命周期进行管理可以延长会员的生命周期。本节课将带你了解：什么是会员的生命周期呢？对会员的生命周期管理有何意义？零售企业应该如何跟踪与管理的会员的生命周期？</p>",
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{
"id": "42",
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"name": "零售数据分析的基本流程",
"teacher_name": "李卫华",
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"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f04397e5d8d6.jpg",
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"duration": "395",
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"summary": "<p>如何让零售数据分析言之有物、有的放矢？这需要了解零售数据分析的基本流程。总体而言，零售数据分析的基本流程可以分为六个阶段。本节课将为你介绍每个阶段的分析内容、重点及阶段间的内在逻辑。</p>",
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{
"id": "43",
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"name": "商品供应环节的指标分析",
"teacher_name": "罗俊",
"code": "KF190372",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f0435f015b61.jpg",
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"summary": "<p>商品的按时、按质、按量供应是零售企业得以持续经营与盈利的基本保障。通过本节课的学习，你将了解到商品供应环节需要分析的各项指标、指标的含义及其应用。</p>",
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{
"id": "45",
"cid": "29",
"rid": "17",
"name": "零售企业资金来源分析",
"teacher_name": "容铎",
"code": "KF190192",
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"duration": "334",
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"summary": "<p>有的零售商认为商品的买进卖出根本不赚钱，或者只能赚点辛苦钱。那么，零售商为什么还要开那么多门店呢？为什么还要进行低价大甩卖呢？实际上，他们的目的之一就是获得现金流。通过本节课的学习，你将了解到：为了提高总资产，尤其是可用资金，中国零售企业的常规做法以及不同零售业态的主要资金来源。</p>",
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{
"id": "44",
"cid": "29",
"rid": "17",
"name": "商品库存管理数据分析",
"teacher_name": "罗俊",
"code": "KF190373",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f042ed518f25.jpg",
"video": "https://app.crscp.cn/Attach/2020/07/07/5f042f48252fc.mp4",
"video_resolution_x": "1920",
"video_resolution_y": "1080",
"duration": "579",
"enabled": "1",
"sort": "30",
"summary": "<p>库存通常意味着资金的占用、仓储与库存管理费用的增加、滞销的风险以及随之衍生的一系列问题。库存管理作为零售企业生产经营的重要组成部分，贯穿于企业运作的各个环节。通过本节课的学习，你将了解到：库存分析的逻辑与原则——库存切割以及库存量化分析的概念与方法。</p>",
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{
"id": "46",
"cid": "29",
"rid": "17",
"name": "利润方式的分析——门店业绩诊断公式",
"teacher_name": "李卫华",
"code": "KF17017",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f042d4549708.jpg",
"video": "https://app.crscp.cn/Attach/2020/07/07/5f042dac68e1a.mp4",
"video_resolution_x": "1920",
"video_resolution_y": "1080",
"duration": "473",
"enabled": "1",
"sort": "31",
"summary": "<p>每当门店业绩不理想，销售人员总是将其归结为天气、缺货、促销力度不够等外在因素，管理人员则常常祭出员工激励、调陈列以及补货品三大法宝。然而，这些操作却时灵时不灵。那么，到底是什么因素影响了门店的业绩呢？通过本节课的学习，你将了解到门店的一般生意增长模式以及门店的业绩诊断公式。</p>",
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{
"id": "47",
"cid": "29",
"rid": "17",
"name": "利润方式的分析——毛利",
"teacher_name": "容铎",
"code": "KF190184",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f042c32e2bdb.jpg",
"video": "https://app.crscp.cn/Attach/2020/07/03/5efe228d9a9b8.mp4",
"video_resolution_x": "1280",
"video_resolution_y": "720",
"duration": "462",
"enabled": "1",
"sort": "32",
"summary": "<p>每个零售商都想取得财务成功。一项成功的财务指标是取得较高的资产收益率。从获取高资产收益率的角度来看，零售商可以采用提高净利润率的方式和提高资产周转率的方式。前者被称为利润方式，即依靠较高的净利润率获取资产收益，如珠宝店；后者被称为资产周转方式，即依靠较高的资产周转率获取资产收益，如面包店。而毛利是利润方式分析的重要指标之一。\r\n通过本节课的学习，你将了解到：毛利这一指标的构成与说明、毛利的计算方法、毛利的构成以及如何进行毛利分析以提高零售企业毛利。</p>",
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{
"id": "48",
"cid": "29",
"rid": "17",
"name": "利润方式的分析——费用",
"teacher_name": "容铎",
"code": "KF190185",
"thumb": "https://app.crscp.cn/Attach/2020/07/07/5f042a6fe94cb.jpg",
"video": "https://app.crscp.cn/Attach/2020/07/07/5f042ad0d5180.mp4",
"video_resolution_x": "1920",
"video_resolution_y": "1080",
"duration": "506",
"enabled": "1",
"sort": "33",
"summary": "<p>每个零售商都想取得财务成功。一项成功的财务指标是取得较高的资产收益率。从获取高资产收益率的角度来看，零售商可以采用提高净利润率的方式和提高资产周转率的方式。前者被称为利润方式，即依靠较高的净利润率获取资产收益，如珠宝店；后者被称为资产周转方式，即依靠较高的资产周转率获取资产收益，如面包店。而费用是利润方式分析的重要指标之一。\r\n通过本节课的学习，你将了解到：费用这一指标的构成与说明，费用分类，费用分析内容以及如何进行费用管控。</p>",
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"id": "49",
"cid": "29",
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"summary": "<p>每个零售商都想取得财务成功。一项成功的财务指标是取得较高的资产收益率。从获取高资产收益率的角度来看，零售商可以采用提高净利润率的方式和提高资产周转率的方式。前者被称为利润方式，即依靠较高的净利润率获取资产收益，如珠宝店；后者被称为资产周转方式，即依靠较高的资产周转率获取资产收益，如面包店。而毛利是利润方式分析的重要指标之一。\r\n通过本节课的学习，你将了解到：净利润这一指标的构成与说明、净利润的计算方法、如何进行净利润分析以提高企业净利润以及如何获取经营之外的利润。</p>",
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抓包就行了 |
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